US BOX LAcrosse
Association
USBOXLA started out as an elite travel team and ended up becoming the national governing body for one of the fastest growing youth sports in North America and has created a pipeline to the National Lacrosse League.
Client
USBOXLA
Year
2013-1018
Category
Sports NGB
Type of Work
Brans Storytelling
Brand Identity
Content Strategy
Video Production
Photo Production
OVERVIEW
With momentum on their side, USBOXLA was turning the corner from a niche training center to the national governing body of a youth sport. They needed strong creative direction and production implementation to expand their brand.
THE WORK
Over a 5 year run as Creative Director, Zach helped establish the brand's visual identity, create and develop production protocol for various platformssuch as the USBOXLA Academy and OTT broadcast implementation of the National Collegiate Box Series.
IMPACT
Membership grew over 10X during Zach's tenure as Creative Director and USBOXLA is now recognized as, not only the sport's official National Governing Body, but as the premiere indoor lacrosse instructional association and assisted in numerous players getting scholarship offers, but has also put multiple players in the professional ranks.
USBOXLA
USBOXLA
CCBLL INTRO - MATT BROWN V.3
USBOXLA - Tierney BOX Short
