Brand Strategist, Creative Director, and the founder of Crafting Inevitability.

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I've spent 18+ years operating the full stack: positioning and brand strategy through production and distribution for global brands like: Nike, Mercedes-Benz, Häagen-Dazs, Cervélo, Hyundai, NFLPA, Oracle, Trek, with  broadcast credits with ESPN, NBC Sports, CBS News, Top Rank Boxing and PBS. 

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After almost 20 years in the biz, I see strategy's effects on the 'down-stream' processes, as I lived there first hand and I have unique understanding of brand, strategy and gauging performance.

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Brand Strategy

Through working with these top teams,  I have developed industry trusted frameworks and diagnostic tools that can help your brand craft inevitability. All of the available diagnostic tools and  workshops have already solved a real world client issue.

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Creative Direction

I began my career as a DP, Director and Producer working on top projects in both Hollywood and Silicon Valley. Over the last 10+ years, I  have evolved my experience and strategic implementation frameworks into a full Creative Direction package for clients who need results. 

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I'm a 4x Telly Award winner and have been fortunate to have led multiple Emmy teams across various projects for broadcast, web, and print. My insights have facilitated sales records, industry accolades, and new beginnings for my clients. 

 

Before any of that, I was a Division 1 National Champion, pro athlete and a member of Team USA. The tools acquired to achieve my early sports goals, have been a driving force behind my career.