Next Level Sports & Entertainment
A startup sports broadcast and OTT network with innovative DNA and big goals neeeded creative growth, stability, and visionary leadership.
Client
Next Level Sports
& Entertainment
Year
2021-2022
Category
Broadcast Media
Type of Work
Brand/Campaign Strategy
Content Strategy
Systems Integration
Broadcast Production
Team Management
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OVERVIEW
Focused on illuminating stories of African American and BIPOC athletes, NLSE uses an innovative approach and outlook to storytelling - and more importantly broadcast distribution - to create opportunities for HBCU student athletes and the community at large.
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THE WORK
As lead director and head of production, Zach was tasked with building and leading a team to support the visionary growth and heavy innovation of the leadership team.
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IMPACT
During Zach's time at the helm, he created and implemented various protocols, produced multiple TV shows and created the foundation for the Next Collegiate League. During that time, NLSE's viewership grew from 44 million to 105 million households worldwide. NLSE continues to innovate and grow offerings for both the linear broadcast and OTT streaming platforms. They have created their own collegiate sixes lacrosse league that offers HBCU student athletes a direct pipeline to potential Olympic national representation for the upcoming 2028 Olympic games.
NLSE was responsible for launching careers of some notable
On-Air talent such as Emory Hunt.
