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Zach Heffner
Jun 203 min
Crafting a Strategic Content Journey: Enhancing Brand Engagement and Driving Sales
In the ever-evolving landscape of digital marketing, where consumer behavior and technological advancements continually reshape the...
60
Zach Heffner
May 263 min
The Power of Storytelling in Brand Building: Connecting with Your Audience
In the world of brand building, we're constantly looking for differentiators; things that set you apart from your competitors. Now, what...
290
Zach Heffner
May 142 min
The Top 5 Branding Mistakes New Brands Make
One of the top 5 questions I get asked hands down 'What are 5 things my brand is getting wrong?'... While every brand is unique, there...
270
Zach Heffner
Apr 43 min
The Power of Brand Purpose and Values in Shaping Company Culture
In the world of business, there is a fundamental truth that transcends industries and sectors: companies with a strong sense of purpose...
160
Zach Heffner
Apr 32 min
Brand Strategy: A Wild Ride to Corporate Success
As the corporate world spins faster and faster, executives find themselves on a never-ending quest for the elusive golden ticket to...
230
Zach Heffner
Apr 22 min
The Strategic Imperative: Brand Awareness in Talent Acquisition and Retention
In today's fiercely competitive job market, where top talent is in high demand, brand awareness has emerged as a crucial factor in...
90
Zach Heffner
Mar 292 min
The Power of Brand Values: How They Influence Corporate Decision Making
In today's competitive marketplace, where consumers are increasingly conscious of the brands they support, establishing and upholding...
110
Zach Heffner
Mar 272 min
Navigating the Challenges of Brand Launch: Insights for Today's Teams
As the digital landscape continues to evolve and consumer expectations rise, launching a brand in today's market presents a unique set of...
80
Zach Heffner
Mar 206 min
Where we stand on Empathy.
My job as as commercial storyteller often pushes my thinking into that of a de facto brand strategist. The same brand DNA I utilize to...
70
Zach Heffner
Mar 206 min
Back to (brand) Basics
In bringing some of our smaller to medium sized clients to market, we've repeatedly come across many of the same hurdles and roadblocks...
120
Zach Heffner
Mar 202 min
What is a brand?
Many of my clients make the assumption that their company offering and logo fulfill the 'Brand' requirement, when, in fact, a (capital B)...
320
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