Terms & Conditions

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Last updated: May 2026

1. Overview These Terms & Conditions govern the professional relationship between clients and Zach Heffner / Crafting Inevitability / The Aisthetes ("we," "us") for services including Brand Strategy, Creative Direction, and Advisory & Consulting. By engaging our services, you agree to the terms outlined here.

2. Scope of Services All services are defined at the outset of each engagement through a proposal, statement of work, or written agreement. Work performed outside the agreed scope may require a separate agreement. We reserve the right to decline projects that conflict with our values or ethical standards.

3. Intellectual Property All work product, concepts, strategy documents, creative materials, and deliverables remain the intellectual property of Zach Heffner / The Aisthetes until full payment has been received, at which point agreed-upon rights transfer to the client as outlined in the project agreement. We retain the right to reference completed work in our portfolio, case studies, and marketing materials unless otherwise agreed in writing.

4. Confidentiality We treat all client information, business strategy, and project details as confidential and will not disclose them to third parties without your consent. We ask the same discretion in return regarding our proprietary frameworks, methodologies, and processes.

5. Client Responsibilities Successful outcomes depend on active collaboration. Clients are responsible for providing timely feedback, accurate information, and access to necessary materials and stakeholders. Delays caused by the client may affect timelines and deliverable dates.

6. Limitation of Liability Our work is advisory and creative in nature. While we bring significant expertise and care to every engagement, we cannot guarantee specific business outcomes, sales results, or market performance. Our liability is limited to the fees paid for the specific engagement in question.

7. Ethical Standards We are committed to work that is honest, culturally respectful, and ethically sound. We will not knowingly participate in campaigns or strategies that misrepresent, exploit, or cause harm — to communities, consumers, or the truth.

8. Amendments We reserve the right to update these Terms & Conditions at any time. Continued engagement with our services following any update constitutes acceptance of the revised terms.

9. Governing Law These terms are governed by the laws of the State of Florida.

10. Contact Questions about these terms can be directed to us through the contact page on this website.