CATEGORY LAUNCH
When Easton Lacrosse was set to launch, they wanted to make major waves in the industry. The look and feel of the brand needed a bold yet authentic feel to make an immediate impact on the lacrosse world.
Client
Easton-Bell Sports
Category
Sports Manufacturing
Type of Work
Brand/Campaign Launch Strategy
Content Strategy
Video Production
Photo Production
Roles
Creative Director
Campaign / Content Strategist
Producer / Director
Director of Photography
Photographer
28%
ANNUAL REVENUE GROWTH
$330M
SALE PRICE TO BAUER IN 3 YEARS OF BRAND DEVELOPMENT
10%
MARKET PENETRATION WITH RAPTOR HELMET IN YEAR ONE
OVERVIEW
When Easton-Bell sports was set to jump into in the $300 Million annual lacrosse market, they had two main criteria; make some serious waves to grab market share, and do it with authenticity.
THE WORK
In working directly with the Easton team, Zach was tasked with designing and executing the aesthetic of the brand. Zach leaned on his professional lacrosse background for his aesthetic North Star. By partnering with the biggest names in the games such as Casey and Mike Powell, Brett Queener and Danielle Spencer, Zach was able to combine star power with an authentic and relatable brand aesthetic for their launch and continued success.
IMPACT
Easton Lacrosse had a meteoric rise within the lacrosse world bringing revolutionary products to market like the Raptor Helmet, Stealth head and the talon shafts. Easton Lacrosse was acquired by Nike/Bauer in 2016.
